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A Guide to Advertising in the Media

…n get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread. If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off th…

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Successful Ezine Advertising

Ezines (electronic magazines) are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising. 1. Write benefits – not features. It may sound cynical but most people are selfish. They don’t care about your company or background but they…

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The Optimal Leadership Model

To maximize the rate of success in today’s competitive marketplace, companies need an effective leader to maximize the available human resources to increase market share. Transformational leadership focuses on developing leadership strategies that align with the vision of an organization with the tasks performed. “A characteristic of transformational leaders is that they create a new […]

Starting a Small E-commerce

With a little knowledge, skills, and determination, anyone can start an e-commerce business. In this article, I’ll go over a few of the basic components that you’ll need when starting a small e-commerce business: 1. Product or Service If you don’t have your own product or service to market, you can market other people’s products, […]

Phoenix Dryer Vent Specialist

Glad to finally see the sun after the freezing winter is over. As the spring is coming, the world becomes brighter and colorful flowers and green leaves are starting to appear. We have been through a bad winter and off course, we need to clean the mess left by the melting snow and ice. With […]

 

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