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A Guide to Advertising in the Media

…n get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread. If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off th…

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Successful Ezine Advertising

Ezines (electronic magazines) are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising. 1. Write benefits – not features. It may sound cynical but most people are selfish. They don’t care about your company or background but they…

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Truck Accessories for Protection and Style

You have to be careful when transporting the loads with your truck. If they are not allowed to get direct exposure from the sun, you had better use the truck bed cover. Thus, you can deliver the loads safely to the address. There are many stores that sell truck covers but only a few that […]

Gold Investment: A Hedge Against Inflation

Gold Investment is an old age tactic of putting your money into something that you feel will increase in value over time. It is a liquid and tangible investment. There are so many motives behind gold investment. Some invest in the hope of future increment in the value, some because they love the yellow metal, […]

 

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