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The Optimal Leadership Model

…share. Transformational leadership focuses on developing leadership strategies that align with the vision of an organization with the tasks performed. “A characteristic of transformational leaders is that they create a new vision; a vision that separates them from competitors, and from where the organization is now”, (Symons, 2006). The behavior illustrated a transformational le…

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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…

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A Great Solution of Organization Management

…n problems we already face. Based on that fact, it is something reasonable as well if you should join a forum or organization which is really matched with your hobby or probably jobs. Of course, not only is it able to broaden your connection, you can also simply add your friends more. Doubleknot then can be a good way for you who are already looking for a good way to manage such non-profit or mission-based organizations. Well, it is not a big dea…

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Monetizing Your Site With Adsense

…od money is made from that source. Try the simple mathematical computation of multiplying those clicks for every page of your site and you get a total income equivalent to a monthly residual income with little effort made. Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text ads on Google content pages of your site and earn money in the process. The ads displayed are related to what users search…

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How to Write a Successful Business Proposal

Successful business proposal are expected by any sales representative, marketing or public relations person. Even if writing a business proposal doesn’t represent a very pleasant activity, marketing representatives are happy to do it as they see a potential business opportunity. The best business proposal is made by having direct contact with the client. However, there […]

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