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Business Tips: Successful Social Networking

I have heard many business owners question whether social networking is a successful marketing tool. I am a firm believer that it is. Social networking sites offer a place for you to reach out to prospects and customers at no cost to you. They can also be a lot of fun! So how do you make social networking work for you? Here are 5 tips to make your efforts more successful: 1. Be where your target market. Any successful marketing strategy starts…

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Strategies For Successful Business Networking (Part 1)

There are a variety of organizations that run networking groups across the country. The largest group is probably BNI, which offers members the chance to attend weekly meetings and develop new professional relationships to help them grow their business. some chambers of commerce are now organizing “leads groups” for their members as well. These groups are intended to offer members a way to connect with each other and potentially ref…

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Networking Program with Previous Customers

Your previous customers are going to be valuable to your future business. As you get each new customer you want to network with that customer again in the future, to keep your business in their mind, and to keep them on as a walking and talking billboard for your business. The future of your business is going to evolve to include repeat customers, and referral customers, both of which are vital to the ongoing relationship of your business, the…

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Strategies For Successful Business Networking (Part 2)

Continued from Part 1 I am involved in a number of networking groups and have used the simple outline below to create my elevator pitch (quick introduction). When I deliver my elevator pitch to a leads group, my goal is to educate everyone in the room about my company and what I do, as well as to teach them the best way to refer others to me. In addition, I want to make sure I actually ask for a specific referral. I will go through each piece o…

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