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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…

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What Makes Your Business Competitive in Internet Era

…ct and services. This is one reason why internet becomes very crucial in business. It is very important that the brand from your business is visible online that people would easily find information about it. The more visible your business on the net, the better it will be to build a stronger brand image. Business is about competition and it becomes much tighter these days. Internet becomes the new business battlefield as many brands are competing…

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e-Commerce Fundamentals

…on. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection). Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish…

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Advertise and Build Brand-Name for Product Online

How to advertise and build brand-name for product online? According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising“. Today, we know that there are a lot of ways to advertise. Advertising can not help us to buy any thing but it makes us stronger and keeps our…

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Starting an Affiliate Marketing Campaign

A few business owners opt to start an affiliate marketing campaign in their general marketing strategy. Generally the actual affiliate marketing campaign is only a small area of the general marketing strategy but there are several business people who choose to rely exclusively about this type of marketing. The main purpose of carrying this out […]

Successful Selling on Amazon

Selling on Amazon can be a hard task but by following a few simple guidelines you can help to maximize your chances. No matter what it is you are selling, it is always important to research your competitors. Find out what price your items or similar items are currently being sold for and see if […]

Extra Income with Affiliate Marketing

Reinforcing belief in yourself can be reflected by investing in your own business of affiliate marketing. The ore you invest the more extra income you generate. Quoting an old proverb, “It takes money to make money”, it is very apt in relevance to the business of generating extra income with affiliate marketing. Affiliate marketing is […]

 

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