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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…

Posted in Management0 Comments

What Makes Your Business Competitive in Internet Era

…ct and services. This is one reason why internet becomes very crucial in business. It is very important that the brand from your business is visible online that people would easily find information about it. The more visible your business on the net, the better it will be to build a stronger brand image. Business is about competition and it becomes much tighter these days. Internet becomes the new business battlefield as many brands are competing…

Posted in Business and Economy0 Comments

Advertise and Build Brand-Name for Product Online

How to advertise and build brand-name for product online? According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising“. Today, we know that there are a lot of ways to advertise. Advertising can not help us to buy any thing but it makes us stronger and keeps our…

Posted in Advertising3 Comments

Paper Cup Advertising

…ernet is in a storm. People spend a lot of time on what constitutes a potential advertising opportunity for many brands. For startups, however, this does not indicate significant notoriety. The reason behind this may be excessive ad precipitation. In addition, it attracts a lot of attention and, in some cases, is even negligible. On the other hand, the advertising medium of the cup offers an indivisible visibility of a brand. During office hours,…

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