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Women Entrepreneurs

Businesses run by women are mushrooming everywhere, including the developing nations. Women entrepreneurs have finally arrived in this previously male dominated field. Many women who stepped into the business arena have been able to expand their start-up ventures into multibillion dollar businesses with clients all over the world. These women have also pulled several others […]

Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.

Misconceptions about Leadership

It’s really a shame that people in management positions have no clear understanding of what it means to lead. All most of these managers know is that they are “in charge” and they get paid more money for being so. In fact, there are thousands of books written on how to be a leader as […]

 

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