Selling on Amazon can be a hard task but by following a few simple guidelines you can help to maximize your chances. No matter what it is you are selling, it is always important to research your competitors. Find out what price your items or similar items are currently being sold for and see if you can compete. If your prices turn out to be more expensive than other sellers, make your listing stand out further by offering a little extra such as free delivery. Don’t forget you still need to make a profit, so make sure you incorporate all of your costs into the selling price.
Customer feedback on your products should be treated like gold dust, as more and more customers are relying on other customers thoughts and opinions to determine their purchasing patterns. This valuable customer insight can help establish credibility for your service and even negative feedback can prove to be beneficial if you are seen to be taking proactive measures to resolve any issues. Customers trust other customers and it is good to remember that now more than ever, the customer is king.
Gain a competitive edge over rival sellers by offering the best possible delivery rates for your products. Amazon might not rank you higher in the search listings for offering this cheaper service, but your customers will notice the difference and could increase the chances of customers buying in bulk and repeat purchasing. It is important to remember that any discounts you offer on cheaper delivery will come straight off your bottom line and you might want to spread this cost across some of your other items.
Creating logical keyword rich titles and descriptions for your products will improve the rankings of your items in the search results and increase the chances of your products converting. In the descriptions, promote the features and characteristics of the item you are trying to sell while writing the content from the customer’s perspective. What is it about his item that makes it a must have product? Offer the customer concise information on what they are receiving and how it could be of benefit to them.
Images sell. Whether you have a professional studio or a simple disposable camera, ensure that you take the time to photograph your product or item from a number of angles. From purchasing some display cabinets, down to inflatable fancy dress costumes, the prospective customer needs to trust what they are buying and multiple images of the item will provide a bulk of the information needed in order for you to get that all important conversion. Amazon doesn’t allow you to promote your phone number on your listings, so you need to do a good job of promoting your products using the images, as after all, a picture says a thousand words.
There are many other things that can be done to improve your sales and efficiencies on Amazon, however these five tips should put you in a more favourable position for the New Year ahead and beyond.