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A Guide to Advertising in the Media

The media is a powerful thing – the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing. Advertising in Newspapers and Magazines. There are two kinds of advertising you can get in newspapers and magazines:…

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Searching for a Business Ideas

When asked how one goes about searching for a business ideas, the usual responses come up like “Pick something that will making money as you don’t want to start a business just to lose money”, or “Pick something that will meet a consumer’s need or desire – thus, something they will be willing to pay for”. I wou…

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How the Current Economy has Changed Consumer Behaviors

Since the economy began its downward spiral into recession in early 2008, we have seen changes in consumer behaviors and habits. Studies have shown that mindsets have shifted and that the current consumer is a very different person than the consumer of several years ago. Many marketing research services have begun to create their own surveys and reports to gain insight into this new consumer that we are dealing with today. What most marketing r…

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Accepting Credit Cards on your Website

If you are building an online shop, you will need to address the question of taking payments for orders. You can, of course, request that a check payment be sent to you in the mail. Most shopping basket software allows you to select this option when you are setting it up. If you already have […]

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What Should You Know about Investment Style

Knowing what your risk tolerance and investment style are will help you choose investments more wisely. While there are many different types of investments that one can make, there are really only three specific investment styles and those three styles tie in with your risk tolerance. The three investment styles are conservative, moderate, and aggressive. […]

 

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