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Beyond Marketing – Brand Management

…good indicator to measure how well a brand is being perceived in the media and with an organization’s key publics. To most companies, brand is just as important as the products they create and services they provide, and it must be properly managed. Public relations professionals have a key role to play in shaping and maintaining an organization’s brand – this responsibility cannot be left solely to the organization’s mark…

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Adsense Alternatives

…a substitute for Google PSA’s (Public Service Ads). Kanoodle Bright Ads Kanoodle’s offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser….

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Successful Ezine Advertising

…the ezines you advertise. An ezine of 150.000 subscribers may seem tempting but you should ask yourself, how the publisher got those subscribers? He bought the list, used FFA, or used similar methods? Does the publisher use contests for his subscribers in order to visit your website? If a subscriber visits your site because there is the expectation of gaining something how valuable this subscriber is for your business? Zero if you ask me. 3. Doub…

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A Guide to Advertising in the Media

…n get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread. If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off th…

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