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Beyond Marketing – Brand Management

…ions in the mind of the consumer.” Essentially, brand is more than simply a corporate logo; it is anything people can associate an organization with, whether it is a paid advertisement or an article found in a newspaper. This is where brand management becomes important and PR professionals must be vigilant. It is not enough for public relations professionals to simply communicate news to the media; they must somehow communicate the persona…

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Adsense Alternatives

Many people have started using Google’s AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program. But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one: AllFeeds AllFeeds has a great pool of online adve…

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Exploring the Affiliate MLM Network

…he company affiliated, specialized suppliers and Part three different types of affiliates  or publishers who utilize a number of different methods for advertising products or services of their merchant partners advertiser. Most products and services sold by MLM or network marketing are not available in retail stores each day, the entire model is built around independent distributors who work through their personal network, and…

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Successful Ezine Advertising

…ctive advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising. 1. Write benefits – not features. It may sound cynical but most people are selfish. They don’t care about your company or background but they DO care about the benefits they gain. So, inst…

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Misconceptions about Leadership

It’s really a shame that people in management positions have no clear understanding of what it means to lead. All most of these managers know is that they are “in charge” and they get paid more money for being so. In fact, there are thousands of books written on how to be a leader as […]

Accepting Credit Cards on your Website

If you are building an online shop, you will need to address the question of taking payments for orders. You can, of course, request that a check payment be sent to you in the mail. Most shopping basket software allows you to select this option when you are setting it up. If you already have […]

 

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