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Beyond Marketing – Brand Management

…good indicator to measure how well a brand is being perceived in the media and with an organization’s key publics. To most companies, brand is just as important as the products they create and services they provide, and it must be properly managed. Public relations professionals have a key role to play in shaping and maintaining an organization’s brand – this responsibility cannot be left solely to the organization’s mark…

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Adsense Alternatives

…a substitute for Google PSA’s (Public Service Ads). Kanoodle Bright Ads Kanoodle’s offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser….

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Successful Ezine Advertising

…the ezines you advertise. An ezine of 150.000 subscribers may seem tempting but you should ask yourself, how the publisher got those subscribers? He bought the list, used FFA, or used similar methods? Does the publisher use contests for his subscribers in order to visit your website? If a subscriber visits your site because there is the expectation of gaining something how valuable this subscriber is for your business? Zero if you ask me. 3. Doub…

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A Guide to Advertising in the Media

…n get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread. If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off th…

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Accepting Credit Card and Debit Card Payments

Many years ago, people always use cash to pay for their purchases. But now, most people prefer to use their credit card or debit card to pay for their purchases. Using a credit card or debit card is safer, because people don’t have to carry large amounts of cash with them. Even when people loose […]

Talent Management: Business Management Plan

Talent management is an essential part of business management business strategy for most organizations. Talent management is a process that never ends, that manages the starting point of a new employee at the end point, where the termination (either party) occurs, namely attracting, developing and retaining talent. A broader definition of talent management is a […]

Vinyl Banner Printing

If you are desperately looking out to move the head of the potential customers towards the product promotion of your company, then you should make use of the available reliable and attractive sources of promotion. Today, there are many such kinds of methods available in the market. However, is it possible to afford them? Usually, […]

 

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