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Beyond Marketing – Brand Management

…good indicator to measure how well a brand is being perceived in the media and with an organization’s key publics. To most companies, brand is just as important as the products they create and services they provide, and it must be properly managed. Public relations professionals have a key role to play in shaping and maintaining an organization’s brand – this responsibility cannot be left solely to the organization’s mark…

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Adsense Alternatives

…a substitute for Google PSA’s (Public Service Ads). Kanoodle Bright Ads Kanoodle’s offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser….

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Successful Ezine Advertising

…the ezines you advertise. An ezine of 150.000 subscribers may seem tempting but you should ask yourself, how the publisher got those subscribers? He bought the list, used FFA, or used similar methods? Does the publisher use contests for his subscribers in order to visit your website? If a subscriber visits your site because there is the expectation of gaining something how valuable this subscriber is for your business? Zero if you ask me. 3. Doub…

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A Guide to Advertising in the Media

…n get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread. If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off th…

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Good Advertising Strategy: Key to Business Development

Advertising plays a crucial role in providing your company a winning edge in this highly competitive business world. The ads and campaigns to help reach your potential customers, because they were too busy trying to find. Less advertising can only lead to a lack of communication between contractors and buyers. While shopping for buyers of […]

Truck Accessories for Protection and Style

You have to be careful when transporting the loads with your truck. If they are not allowed to get direct exposure from the sun, you had better use the truck bed cover. Thus, you can deliver the loads safely to the address. There are many stores that sell truck covers but only a few that […]

E-commerce Development Components

E-commerce (= electronic commerce) is the process of conducting commercial activities such as purchase and sale of various electronic systems such as the internet and other computer networks. Hundreds and thousands of people are jumping on the bandwagon of e-commerce dialysis to begin their online business. If also one of the many who want to […]

 

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