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What Makes Your Business Competitive in Internet Era

Internet becomes more and more dependable and reliable source of information. Many people already have and use internet connection and there is a new tendency people looking for information from internet including information about product and services. This is one reason why internet becomes very crucial in business. It is very important that the brand […]

Effective Leadership Styles

Leadership styles of management have adopted different approaches. The styles are often used according to their beliefs, values and preferences as well as the culture used in an organization. Leadership is one of the main factors that can influence their subordinates. Leadership is the process of guiding the behavior of others towards the goals of […]

Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.

 

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