Posted on 23 September 2013.
If you are desperately looking out to move the head of the potential customers towards the product promotion of your company, then you should make use of the available reliable and attractive sources of promotion. Today, there are many such kinds of methods available in the market. However, is it possible to afford them? Usually, it is usual to see that quality come with a price. If you are not able to afford the high quality banner printing, do…
Posted in Advertising
Posted on 24 June 2013.
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…
Posted in Management
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In order to establish definition for the firm level entrepreneurship, it is necessary to present the characteristics of management behavior used by scholars for that matter. Schumpeter (1934) states that innovativeness is the only entrepreneurship behavior that separates between entrepreneurship’s activities to non-entrepreneurship’s activities. Innovation relates to the pursuit after creative solutions through the development […]