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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…

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Leadership is Important for Business Success

…s would thus become a means to achieving these ends. This does not mean that the focus should entirely be on the results and not on the work itself. Each step taken by the employees should be carefully analyzed and the employees should be given feed back on how the work is progressing. This would ensure expert quality as well as commendable results for the company. The leader should create a healthy atmosphere in the work area that provides the e…

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How the Current Economy has Changed Consumer Behaviors

Since the economy began its downward spiral into recession in early 2008, we have seen changes in consumer behaviors and habits. Studies have shown that mindsets have shifted and that the current consumer is a very different person than the consumer of several years ago. Many marketing research services have begun to create their own surveys and reports to gain insight into this new consumer that we are dealing with today. What most marketing r…

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Creating Your Online Business Flow in Simple Steps

…they’re working or not. Don’t just try it for a week … and then decide you’re not seeing results. You need to give it time. At the end of the three-month period analyze your results to see which strategies were the most effective. Continue with the ones that are working, and then look at implementing a new technique to add to your online business toolkit. Step Two: Have a way to capture visitors to your website. Now that y…

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