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Entrepreneur With “X Factor”

When you think like an entrepreneur, what do you think? According to Wikipedia as “An entrepreneur is someone who owned a company or business is described, and has primary responsibility for the risks and benefits. It is an ambitious leader as land, labor and capital, often combined to create and market new products or services. “Believe in yourself as an employer or employees? Think for a moment of some well known, even famous entre…

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What is e-Commerce?

What is e-commerce? e-Commerce is short for “electronic commerce”. It’s buying and selling goods, services, or both over the internet. e-Commerce covers a broad range of businesses, from stores selling specific products, to auctions, to downloading of music and movies. It has become one of the most important results of the spread of the Internet. Think […]

Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.

 

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