With my background in franchise, it’s quite natural for me to look at just about every business and wonder what the ‘model’ is behind it. What I mean by this is – what do the cogs look like; what do they do and what results do they generate? I have to look at businesses in a structural way, because that is why franchising is a successful growth or exit model: it’s about finding a winning formula, sticking to it and repeating it over and over. Read the full story

e-Commerce can be very complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations. On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Read the full story

Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the force of advertising. If they want to make their products known in the marketplace they have to use some form of advertisement. Advertising is being more and more known as a reasonable and desirable business force.  Read the full story

Seek Out Solid Business Processes

Although it’s easy to get enthusiastic about the green side of the opportunity, it is always important to evaluate a potential business opportunity based on its core processes. Take the time to talk to the owner about the built-in processes that the corporation has established. Your customers will be attracted by the idea of working with an efficient, green company, but without the proper processes in place, sustainability is difficult.

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In this article we look at the benefits of having an eBay Store. Selling on eBay doesn’t require you to have an eBay Store, but it sure does make things a lot easier. There are 3 store subscriptions you can sign up for with eBay Basic, Featured and  Anchor. Now most people starting out will of course go for the Basic store and not the Anchor. You would need to make huge profits to go for the Anchor store. We’ll talk more about the Basic, and Featured Stores here.

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