Ezines (electronic magazines) are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising.

Read the full story

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run. Whether you operate a retail store, a service business, a mail order operation, or an internet marketing business, you can measure the effectiveness of your advertising.

1. Which publications produce profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.  Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results. If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

Read the full story