Effectiveness for me is overrated. That’s why all this hubbub and fuss about finding and then constructing measurement schemes for internet advertising that allow for universal terminology, comparable systems, standardized measurement, scalable auditing, and all the rest just puts a burr in my saddle. I think we need to get back to the basics.

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The collapse of the online-advertising market in 2001 made marketing on the internet seem even less compelling. Website usability, press releases, online media buys, podcasts, mobile marketing and more – there’s an entire world of internet advertising opportunities to explore. Read the full story