One of the first impressions you need to make is that the people behind the business are “the business“. All the market data that you will gather, all of the actions your competition performs to beat your business, will not matter unless the people behind the business make adjustments as the situation demands. I remember back in my college graduation ceremony the CEO of FedEx made a statement that holds true in any business situation. He said, “One of the most important lessons in life that we should never forget is to be flexible.”
