June 23, 2010
According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”.
Today, we know that there are a lot of ways to advertise. Advertising can not [...]
Categories: Advertising |
Tags: Advertising, affiliate, brand, online-advertising, viral, website | 
3 Comments »
June 11, 2010
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.
Categories: Management |
Tags: Advertising, beyond marketing, brand, brand management, Management, marketing | No Comments »
May 28, 2010
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used effectively to improve productivity and retention. This is an expanded version of my response to her question: yes, I think you can use the idea of branding as a tool for improving employee productivity and retention.
Categories: Management |
Tags: brand, branding, communication, employee communication, employee productivity, employees, manager | No Comments »
April 24, 2010
e-Commerce can be very complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations. On the flip side however, site fundamentals still play a very large role in converting visitors into customers.
Categories: e-Commerce |
Tags: brand, customers, e-Commerce, e-commerce store, e-commerce teams, framework, sales | No Comments »
February 25, 2010
Risks can ruin your business but if well managed the loss can be prevented from occurring or minimized to a small amount. Here is how you can go about losses that are frustrating the growth of your business. You should design preventive measures to either eliminate the whole loss from occurring or mitigate the loss [...]
Categories: Management |
Tags: brand, customers, insurance, risks management, trademark | No Comments »
