Risks can ruin your business but if well managed the loss can be prevented from occurring or minimized to a small amount. Here is how you can go about losses that are frustrating the growth of your business. You should design preventive measures to either eliminate the whole loss from occurring or mitigate the loss [...]
Categories: Management |
Tags: brand, customers, insurance, risks management, trademark | 
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According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”.
Categories: Advertising |
Tags: Advertising, affiliate, brand, online-advertising | 3 Comments »
Here are four things you should keep in mind as you build your company’s brand:
1. Own the “Significant Thing”.
Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “Engineering“ in the car industry because it’s focused on that singular message for decades.
Categories: Advertising |
Tags: Advertising, brand | 1 Comment »
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.
Categories: Management |
Tags: beyond marketing, brand, brand management, Management, marketing | No Comments »
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In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used effectively to improve productivity and retention. This is an expanded version of my response to her question: yes, I think you can use the idea of branding as a tool for improving employee productivity and retention.
Categories: Management |
Tags: brand, branding, communication, employees | No Comments »
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