…r your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market. Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available….
It’s really a shame that people in management positions have no clear understanding of what it means to lead. All most of these managers know is that they are “in charge” and they get paid more money for being so. In fact, there are thousands of books written on how to be a leader as […]