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Advertising: Are You Wasting Your Money?

…r your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market. Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available….

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Misconceptions about Leadership

It’s really a shame that people in management positions have no clear understanding of what it means to lead. All most of these managers know is that they are “in charge” and they get paid more money for being so. In fact, there are thousands of books written on how to be a leader as […]

Effective Advertising Pointers

Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. […]

What Should You Know about Entrepreneurship Risk

What should you know about entrepreneurship risk? The “spark” for many entrepreneur is seeing an opportunity that doesn’t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner’s part to realize the vision, but he […]

 

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