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What Should You Know about Entrepreneurship Risk

…; for many entrepreneur is seeing an opportunity that doesn’t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner’s part to realize the vision, but he had read the market in a way that few “experts” did at the time. In realizing the promise of CNN, Turner demonstrated another facet of the entrepreneur…

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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.

Business Process Modeling Management

Business process modeling is an on-going term that has been evolved after so many stages and phases. This modern term has been coined to help business owners to know about the changing business market scenario. Broadly, business owners are using the terms business process modeling interchangeably and using it in a more conventional way. The […]

How the Current Economy has Changed Consumer Behaviors

Since the economy began its downward spiral into recession in early 2008, we have seen changes in consumer behaviors and habits. Studies have shown that mindsets have shifted and that the current consumer is a very different person than the consumer of several years ago. Many marketing research services have begun to create their own […]

 

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