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What Should You Know about Entrepreneurship Risk

…; for many entrepreneur is seeing an opportunity that doesn’t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner’s part to realize the vision, but he had read the market in a way that few “experts” did at the time. In realizing the promise of CNN, Turner demonstrated another facet of the entrepreneur…

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Focusing on the Objective of Change Management

The dictionary identifies a system as an “orderly set or process of related things”. As used to business management, a useful management control system is a continuous management tool that connects facts together in an arranged fashion, so a manager could make appropriate decisions. It is not easy to wear lanyards with manager title on […]

Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.

Tips for a Successful Entrepreneurial Pitch

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they […]

 

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