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Cable TV Advertising

Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. First, branding isn’t just for the multinationals. Second, the approach one takes to their advertising must be done…

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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…

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Advertise and Build Brand-Name for Product Online

How to advertise and build brand-name for product online? According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising“. Today, we know that there are a lot of ways to advertise. Advertising can not help us to buy any thing but it makes us stronger and keeps our…

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Site Description

A new business company usually has cash flow as the main problem. Cash flow is the heart beat of a company and we need to have a healthy cash flow if we want to build strong and successful business. To make a good cash flow, we need to pay attention to various elements like marketing, branding, and financial management. Hard work is needed to build successful company, but hard work means nothing without good management. We can easily find All i…

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