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Cable TV Advertising

Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. First, branding isn’t just for the multinationals. Second, the approach one takes to their advertising must be done…

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Beyond Marketing – Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of Business and Management defines brand as: a name, sign or sy…

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Entrepreneur With “X Factor”

When you think like an entrepreneur, what do you think? According to Wikipedia as “An entrepreneur is someone who owned a company or business is described, and has primary responsibility for the risks and benefits. It is an ambitious leader as land, labor and capital, often combined to create and market new products or services. “Believe in yourself as an employer or employees? Think for a moment of some well known, even famous entre…

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Site Description

A new business company usually has cash flow as the main problem. Cash flow is the heart beat of a company and we need to have a healthy cash flow if we want to build strong and successful business. To make a good cash flow, we need to pay attention to various elements like marketing, branding, and financial management. Hard work is needed to build successful company, but hard work means nothing without good management. We can easily find All i…

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How the Current Economy has Changed Consumer Behaviors

Since the economy began its downward spiral into recession in early 2008, we have seen changes in consumer behaviors and habits. Studies have shown that mindsets have shifted and that the current consumer is a very different person than the consumer of several years ago. Many marketing research services have begun to create their own […]

Firm Level Entrepreneurship

In order to establish definition for the firm level entrepreneurship, it is necessary to present the characteristics of management behavior used by scholars for that matter. Schumpeter (1934) states that innovativeness is the only entrepreneurship behavior that separates between entrepreneurship’s activities to non-entrepreneurship’s activities. Innovation relates to the pursuit after creative solutions through the development […]

Businesses Risks Management

Risks can ruin managed your business but if well  the loss can be prevented from occurring or minimized to a small amount. Here is how you can go about losses that are frustrating the growth of your business. You should design preventive measures to either eliminate the whole loss from occurring or mitigate the loss […]



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